DESIGN INDABA 13 - WELCOME TO THE PLAYING FIELD

As a sports fanatical country, we've a national team for almost every sport. In the year we host the World Cup this fanaticism has never been clearer. Deciding creativity deserved its due, we took inspiration from this and welcomed delegates to the 'Creative Playing Field'. We teamed international speakers as the touring All Stars and developed the Expo campaign around finding South Africa's first national Creative Team, the Superstars.

The challenge was to create a corporate identity for this concept that would work across both the Design Indaba Conference and the Expo, while still distinguishing between the two. Through aligning the All Stars with the Conference and the Superstars with the Expo, we were able to do this under the common 'Creative Playing Field' identity.

Work done while working for the Jupiter Drawing Room Cape Town.

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The Design Indaba Superstars logo.
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A direct mailer was sent out to call
for entries.
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Organised events were held where the public could try out for the Superstars.
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An exhibition of all the entries was held at the Design Indaba Expo where the team was announced as well.
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A permanent art installation was created in honour of the final 11 Superstars at the Cape Town Convention Centre.
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Each Design Indaba Superstar was presented with a limited edition portfolio of the winning entries.
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The Design Indaba All Stars logo.
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Speaker banners at the Design Indaba Conference.
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Welcome Banners.
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Navigational signage.
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Column wraps at the conference put the delegates knowledge about the speakers to the test.
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The programme for the event took the shape of trump cards.