Musica is the largest music retail group in South Africa. The brief was to create a new visual identity that would live with their new positioning of ‘A World Awaits’ and work across all media platforms.

The key objective was to develop a unique look that would not detract from the brightly coloured stock on display in the Musica stores. Using various illustrators, a black and white visual language was created to depict the wonderful world of Musica. This visual style was then implemented across all media channels.

Work done while at The Jupiter Drawing Room Cape Town.