As music retailers face increasing pressure to find alternative revenue streams beyond the sales of CDs and DVDs, the opportunities have to lie in lifestyle products. Inside of everyone of us is an alter-ego who secretly wishes to be a rock star, pop icon or jazz supremo.
The packaging, in-store product stand as well as the writing of the copy communicates the in-your-face, anti-establishment rebelliousness of Rock music. And lets the user believe just for a moment they really could be a rock icon.
Work done while at The Jupiter Drawing Room Cape Town.