PEPPABY - SWEET PIQUANTÉ PEPPERS

In creating a new, well-defined identity for Peppaby, we arrived at a clean and contemporary design solution, but with a feel of heritage, homemade care and subtle femininity. The payoff line - 'Delight in the Bite' - further fosters a highly individual personality: 'Delight' refers to the small, lovely nature of the fruit, while 'Bite' describes the slightly hot edge in the taste.

Work done while working for the Jupiter Drawing Room Cape Town.