PRANKSTER - 'LAY ME DOWN'

The challenge was to create a noteworthy CD cover embodying the music’s sophisticated sexiness. One interesting enough to generate talkability, entice new consumers, and convince loyal fans to give Prankster’s new music direction a listen.

The cover, printed with heat sensitive ink, reacts to one’s touch and delivers the element of surprise. Suggestive crops portray the body as a landscape in rich tones. The overall feeling is intimate; like the music, it tells parts of a story, leaving the end to the listener.